Indeed Brewing Company has partnered with beer distributor J.J. Taylor to make its craft beer available to hte thirsty masses in southern Minnesota. The distribution agreement will help Indeed Brewing Co. meet the growing demand for their beer in markets such as Rochester and throughout southeast Minnesota.
Thomas Whisenand, Co-Founder, Rachel Anderson, Co-Founder, Josh Bischoff, Head Brewery, and Nathan Berndt, Co-Founder. (Photo: Scott Cohen)
Indeed Brewing will continue to self-distribute its beer in the Twin Cities metro area. Additionally, the company is now self-distributing to the Duluth/Superior market, making the brewery’s product available in all of Minnesota’s largest markets, including the Twin Cities Metro area, St. Cloud, Rochester, Duluth and Mankato, as well as Brainerd Lakes and Bemidji.
“We’re thrilled to be working with great partners like J.J. Taylor,” said Indeed Brewing Co-Founder Nathan Berndt. “Not only are we happy to come to new markets like Rochester, but these partnerships allow us to focus on improving our own self-distribution efforts, leading to a better experience for craft beer fans all across the state.”
The distribution agreement with J.J. Taylor is scheduled to go into effect on May 1. Indeed beers should begin appearing on store shelves and in bars shortly after.
The Brewers Association (BA) has announced the results of one of the largest commercial beer competitions, the 2014 World Beer Cup Awards. The awards were presented at the conclusion of Craft Brewers Conference & BrewExpo America® in Denver, Colorado this past weekend.
Several Minnesota craft brewers attended the Expo and took part in the massive competition. Over 4,700 total beers were entered. Each category had an average of 50 entries. Not surprisingly American IPA was the most popular category, followed by American-Pale Ale, then Wood- and Barrel-Aged Strong Beer.
Minnesota brewers took home some impressive hardware from the World Beer Cup competition. Steel Toe Brewing snagged a Gold for their Scotch Ale. August Schell took top spot for Vienna-Style Lager with Firebrick. Schell’s was one of only 26 breweries to bring home two awards, they also won Bronze for Framboise du Nord. Silver awards went to Summit Brewing for Extra Pale Ale, and Canal Park Brewing for Nut Hatchet Nut Brown Ale, and Northbound Smokehouse & Brewpub for Snownami Chocolate/Raspberry Imperial Stout.
After being closed for several months Minneapolis Town Hall Brewery grand reopening is this Friday, April 11th, at 6pm.
The space has been reworked to make things a little more open, brighter, and more efficient. There is new art including a impressive neon clock from Matt Thompson at Skyline Neon. Brewery operations have been expanded and capacity has been increased. The menu has been tweaked. More draft lines have been added to bring the total up to 34 with 10 of them dedicated to cider.
When the doors open 6pm be sure to order pint of phoenix pale ale and celebrate the reopening of one of Minnesota’s best breweries.
The Firkins crew is looking to take their unique business model and expand it to the other side of the twin cities. Minnesota’s only Craft Beer only store is planning on opening a new store in Woodbury. But they are looking for help from the community to partially fund the project.
We’ve seen dozens of breweries use crowd sourcing and even local restaurants like Travail and Birchwood used it successfully for expansion projects.
– Jason Alvey, Owner Four Firkins
Beer fans are clearly excited at the prospect of having a Four Firkins store in the east metro. The community is certainly pitching in. There is already over $21,000 pledged toward the $50,000 goal. That means Alvey and gang are on or near the pace they’ll need to reach their goal by the April, 25th deadline.
Along with the rejoicing there have been a few detractors of the Four Firkins fundraising plan. Without a doubt some of the loudest voices are from the competition. Some have even said crowdfunding sites like Indiegogo are for startups, not established businesses. “We were faced with a choice that many businesses our size are faced with: sell off ownership and bring on investors to grow or get the money some other way,” says Jason Alvey. “We’ve seen dozens of breweries use crowd sourcing and even local restaurants like Travail and Birchwood used it successfully for expansion projects. We didn’t know how well we’d do if we tried it, but figured it’s certainly worth a shot. Luckily our customers really do appreciate what we do and are happy to be a part of this very important growth stage. We will never forget them!”
Agree with the plan or not, there are some cool perks, and another quality beer store is a good thing. Checkout the Four Firkins Indiegogo site for all the details.
Opening day at Target Field! Who is playing hooky to watch the Twins? Everyone knows that no trip to the ballpark is complete without a cold beer in the sunshine. While there might be a roof deck named for a large international brewer, the decision makers at Target Field are either listening to Minnesota beer fans, or have great taste. Maybe both. They are adding more local craft beer to the list of refreshments. Beginning this season cans of Indeed Brewing (Day Tripper and Shenanigans) will be available in sections 126 and 320.
To make your Twins game day at Target Field easier we have created a quick and easy refreshment reference chart with beer sizes, locations, and prices. However, according to Pete Spike, general manager for Sportservice at the ballpark, beverage services can literally and figuratively be quite fluid. If you notice any changes or updates be sure to let us know in the comments section.
Go Twins!
Target Field Beer Guide
Beer
Locations
Price
Third Street (Three Way, Lost Trout)
Craft beer bars in section 116, 125, 322
$6.50 12oz
Summit
Minnesota Brews Portables 126 and 320
$6.50 12oz
Summit Seasonal
Minnesota Brews Portables 126 and 320
$6.50 12oz
Summit EPA
Section 140
$6.50 12oz
Surly Cans
Section 141 (Twins Pub)
$9.00 160z
Fulton Draft
Section 141 (Twins Pub)
$9.00 20oz
Grainbelt
Minnesota Brews Portables 126 and 320
$6.50 12oz
Grainbelt Nordeast
Minnesota Brews Portables 126 and 320
$6.50 12oz
Indeed Cans (Day Tripper, Shenanigans)
Minnesota Brews Portables 126 and 320
$6.50 12oz
Schell’s
Minnesota Brews Portables 126 and 320
$6.50 12oz
Finnigans
Minnesota Brews Portables 126 and 320
$6.50 12oz
Lift Bridge
Minnesota Brews Portables 126 and 320
$6.50 12oz
Leinenkugel
Minnesota Brews Portables 126 and 320
$6.50 12oz
Leinenkugel Seasonal
Minnesota Brews Portables 126 and 320
$6.50 12oz
Goose Island
Minnesota Brews Portables 126 and 320
$6.50 12oz
Red Bridge Gluten Free
Minnesota Brews Portables 126 and 320
$6.50 12oz
Domestic
Various Stands and Portables
$7.50 20oz /$8.50 16oz
Premium / Import
Various Stands and Portables
$8.00 20oz /$9.00 16oz
Non-Alcoholic Beer
Near Beer
Locations
Price
O’Doul’s – N/A
Most Permanent Stands and Delta SKY 360° Legends Club
$4.00 12oz
Other Alcoholic Drinks
If you must
Locations
Price
Wine
Minnesota Brews Portables 126 and 320, Twins Pub, 1st & 3rd Base Lounge
$6.50
Mike’s Hard Lemonade
Most Permanent Stands and Delta SKY 360° Legends Club
$7.50 16oz
Liquor Drink Mixes
Portable 104, 119, and 308, and Twins Pubs 1st & 3rd Base Lounge
$7.50/$8.00
Honorable mentions: The new Butcher and the Boar grill inside Gate 34 will have local craft beer, bourbon, and meat. And checkout the “Bigger Better Burger Bloody Mary” at Hrbek’s from noon-1pm on home game days.
Brooklyn Brewery Founder Steve Hindy isn’t afraid to tell it like it is. In a recent TV interview with CNBC Hindy recounts fighting an incompetent distributor and how difficult it can be for craft brewers when franchise laws favor distributors.
The frank interview comes directly after Hindy’s Op-Ed in the NY Times. In his opinion piece Mr. Hindy warns of the dangers of letting outdated laws dictate the success or failure of a craft beer brand of rather than consumer appeal. Hindy essentially warns us that if some of the franchise laws aren’t addressed some beer distributors could be killing craft beer at their whim. Most of the current laws were written at a time when large macro brewers would pit distributors against each other. The franchise statutes make it nearly impossible for a brewer to switch distributors without facing severe financial hardship. The risk of this hardship is very real and remains today.
So where does craft beer figure in to the conversation? The stakes are far higher for small craft brewers than for the large international brewers the laws were originally written around. The results can be devastating when distributor chooses to focus on the “bread and butter” of their portfolio (yellow fizzy brew), or the next hot craft beer as is often the case. Small local craft brewers are left locked into distribution agreements with virtually no recourse. Craft beer brands suffer and languish while the distributors have virtually no motivation to change anything.
Steve Hindy is a craft beer legend and an industry leader, when he speaks beer lovers across the country should listen. I sincerely hope craft beer fans are paying attention to what he is saying. Minnesota beer lovers have seen what first hand what can happen when there are rocky relationships between distributors and brewers. Have you tried to buy a beer from Jolly Pumpkin or Avery lately?
… in Washington State, small brewers are excluded from the state’s franchise laws completely.
As with most liquor laws, while the rest of the nation is looking forward, it seems Minnesota is moving backward. It was just last year when small Minnesota brewers were forced to give up 5,000 bbls of self distribution to “save the growler.” And let’s not forget that Minnesota Beer Wholesalers have consistently fought against Sunday liquor sales in Minnesota.
Let’s ask Minnesota legislators to listen to Steve Hindy. Our beer distribution franchise laws could use some updating along the rest of the Minnesota liquor code.
The craft beer industry has seemingly exploded in the past few years, but it also looks like it’s going to be more than just a passing fad. Why? Because there’s still a demand for even more craft beers than are already available.
According to research compiled by Kendall College’s School of Hospitality, more than one third of consumers (36%) already drink craft beer. When you look at Millenials alone, that number goes up to 43%. And 45% of consumers say that they would try more craft beers if they knew more about them. As craft beers continue to become more and more prominent at local festivals, grocery stores, and bars, those consumers will have plenty of opportunities to learn more.
Why Craft Beer is Here to Stay
Craft beer—defined as beer produced by small, independent breweries—has been around for years (the do-it-yourself, underground breweries of the Prohibition era count!), but it’s only been in the past five or so years that the industry has really started hitting its stride. The production of craft beer increased by an astounding 71% between 2006 and 2012—and consumers are still clamoring for the full-flavored product. In 2012, sales of craft beer totaled 12 million dollars, and that number is expected to triple by 2017.
For many modern consumers, the variety and rich flavors of craft beer are a welcome change from major beer brands like Budweiser and Coors Light. Craft beer is higher in alcohol content, is locally produced, and gives beer lovers plenty of opportunities to try different products. Small breweries often make several different types of craft beer, such as an IPA, stout, wheat beer, and brown ale, so that consumers can sample different varieties to find the one that they like best—or the one that will pair best with their meal.
While some news sources like Business Insider have speculated that the craft beer industry is in a bubble that will soon pop, industry insiders are more optimistic. Bart Watson, an economist with the Brewers Association, pointed out to CNBC that the supply of craft beer still isn’t meeting public demand. He believes that rather than crashing, the craft beer industry will someday look more like the restaurant industry—a lot of small local breweries will open, and the ones that manage to make a lasting impression will stick around while other smaller players will keep entering and exiting.
For now, the craft beer industry is looking like a pretty welcoming place for anyone interested in working in the food and beverage world. According to Kendall College, there are roughly 2,403 breweries in the US (the most since the 1880s) and over 103,585 industry jobs (including servers at brew pubs). Job growth in the food and beverage industry has been 25% in the last 13 years as compared to a 4% rise for total employment in the US—and a lot of that job growth can be attributed to craft beer.
In response to this booming industry, many colleges are now offering concentrations within their Hospitality or Business major to allow students to focus on Beverage Management. Whether or not you’re a current student, however, now is a great time to break into the world of craft beer.