Four Firkins specialty beer store announced an expansion and crowdfunding campaign.
The Firkins crew is looking to take their unique business model and expand it to the other side of the twin cities. Minnesota’s only Craft Beer only store is planning on opening a new store in Woodbury. But they are looking for help from the community to partially fund the project.
We’ve seen dozens of breweries use crowd sourcing and even local restaurants like Travail and Birchwood used it successfully for expansion projects.
– Jason Alvey, Owner Four Firkins
Beer fans are clearly excited at the prospect of having a Four Firkins store in the east metro. The community is certainly pitching in. There is already over $21,000 pledged toward the $50,000 goal. That means Alvey and gang are on or near the pace they’ll need to reach their goal by the April, 25th deadline.
Along with the rejoicing there have been a few detractors of the Four Firkins fundraising plan. Without a doubt some of the loudest voices are from the competition. Some have even said crowdfunding sites like Indiegogo are for startups, not established businesses. “We were faced with a choice that many businesses our size are faced with: sell off ownership and bring on investors to grow or get the money some other way,” says Jason Alvey. “We’ve seen dozens of breweries use crowd sourcing and even local restaurants like Travail and Birchwood used it successfully for expansion projects. We didn’t know how well we’d do if we tried it, but figured it’s certainly worth a shot. Luckily our customers really do appreciate what we do and are happy to be a part of this very important growth stage. We will never forget them!”
Agree with the plan or not, there are some cool perks, and another quality beer store is a good thing. Checkout the Four Firkins Indiegogo site for all the details.