Tag Archives: Stone Brewing

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Our Tweets Have Been Heard – #EnjoyBy 05.17.13 hits #MN

By Tucker Pearce

EnjoyByDatesThose of us in Minnesota love our IPA’s, there’s no doubt about it. It’s also true that some amazing IPA’s and IIPA’s are brewed right here in the state. With so many great IPA’s produced here in Minnesota why is there such a buzz behind Stone Brewing Co’s Enjoy By? First of all it’s FRESH. Many of us beer lovers like cellaring Stouts and other high alcohol beers, it’s cold a vast majority of the year so it makes sense. However when it comes to an IPA we realize that the fresher the beer is the better it is.
 
Freshness
With Stone EnjoyBy IPA they take the freshness very seriously in fact it is printed right on the front of the bottle. In this case it’s 05.17.13 and the idea is that it must be consumed or at least sold by that date. I don’t see this being an issue in fact I worry it will fly off of shelves before myself and others have a chance to buy any due to the “daytime beer hunters”.EnjoyBy3
 
Going back to the freshness; this beer was bottled and kegged at Stone in California on Friday 04.12.13. Unlike some beers that may sit in a warehouse for days Enjoy By was loaded onto pallets and shipped out that very same day. Per a conversation with Hans Lofgren of Original Gravity the beer arrived in Minnesota at their distribution facility on Tuesday 04.16.13 and will make it to stores beginning Wednesday 04.17.13. I’m not sure about the rest of you but I’ll take an IPA brewed six days ago in California.
 
Quantity
In regards to quantity, according to Nate Sellergren (Upper-Midwest Brewery Representative @StoneBrewNate), we will be receiving a good amount of Enjoy By here in Minnesota. There will also be a number of tapings including the kickoff at Republic 7 Corners in Minneapolis on Wednesday 04.17.13. I hope to see many of you there at 5:00pm.
 
Finding Enjoy By
Nate also mentioned that you can go to www.stonebrewing.com/enjoyby for a list of stores and bars receiving Enjoy By and I’m guessing other events will also be posted by Original Gravity on their Facebook page and Twitter account.

Keep up the Social Campaign
Last but not least make sure to add your photos of Enjoy By to Twitter, Facebook and Instagram and include the hashtags #EnjoyBy #MN. The more we talk about this beer the more likely we are to get it back again.
Tucker Pearce writes for TwinCitiesCraftBeer.com, a site devoted to beer sold or produced in and around the Twin Cities. Tucker can be found on twitter at @Pearceweb
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No More Minnesota Nice – Give us our #EnjoyBy #MN

By Tucker Pearce

Stone - Enjoy By
Stone Brewing Co Enjoy By 12.21.12 by @JasonBGP

In Minnesota we have waited patiently, as most Midwesterners do, for Enjoy By IPA from Stone Brewing Co. We don’t want to complain or cause too much of a ruckus here in the Midwest but that might be part of the problem.

See the whole point of the #EnjoyBy campaign is to vote for the beer in your City or State. Stone wants to know who really wants this beer because they need to be certain that we can consume it by the date printed on the bottle. Yes, I know this is Minnesota and we love our IPA’s and for those of us living here we all realize there won’t be a bottle left on the shelves but we still have to convince Stone. So, to get Stone’s attention you simply need to put down your beer and start Tweeting. Be sure that your tweet includes the following two hashtags: #EnjoyBy #MN

I’d also suggest including @StoneBrewingCo at the end of your tweet. Make sure the tweet doesn’t start with @StoneBrewingCo as we want to ensure all of your followers see the tweet even if they are foolish enough not to follow Stone.

Next, go to http://www.stonebrewing.com/enjoyby/ and click on Vote at the top of the page which will take you to the Vote Now button. Click on the Vote Now Button and the vote with your E-mail address and go ahead and enter your Gmail address along with a MN Zip Code. Then vote again with that Hotmail account you haven’t used since college.

Go ahead and get vocal Minnesota! Tweet a few times a day, vote once with every e-mail address you have (yes we know you have a few) and reach out to the following guys on Twitter and let them know you want #EnjoyBy #MN

Stop reading this and get out and Tweet that is unless you really want to drive to Iowa to get your fair share of EnjoyBy!

Please feel free to leave any comments below, I’d love to hear your take on #EnjoyBy and other beers you want to see from Stone. Oh, and a special thanks to @JasonBGP from beergeno.me for the #EnjoyBy photo above. Yes, he’s lucky enough to live in Iowa…

Tucker Pearce writes for TwinCitiesCraftBeer.com, a site devoted to beer sold or produced in and around the Twin Cities. Tucker can be found on twitter at @Pearceweb