Goodbye Lucid, Hello North Loop, Inbound

After four years as Lucid Brewing the Minnetonka-based brewery is rebranding itself. Lucid can now be found under the North Loop BrewCo name.

Along with the new identity, they are constructing a new tap room and brewery in Minneapolis under the name of Inbound BrewCo at 701 N 5th S in the North Loop. There is no exact completion date at this time for the tap room.

While those two share some common roots they will each have their own identity, according to a Spencer Ploessl, the brewery’s brand manager.

Brews such as LUCID, AIR, FOTO, HALUCIDATION can still be found on shelves, at bars and restaurants, but they will exist under the North Loop name.

“All the beers people have come to know and love will still be brewed the same way they always have been,” Ploessl said, “The branding for those beers will remain the same, but will now be distributed under the North Loop BrewCo name.”

The plan for InBound is to create a rotating cast of small-batch beers that can only be found at the taproom.

“We will be opening InBound BrewCo with 12 brand new beers and constantly brewing styles to meet our taproom consumers taste buds demands,” Ploessl said. “Inbound BrewCo beers will be made in small batches, like any brewpub, so there will always be something new for our visitors to try.”

The Inbound BrewCo taproom will also offer multiple cask-beer offerings, growler sales and craft non-alcoholic drinks.

The 12,000 square-foot single-story facility at 5th Street North and 7th Avenue North, which is currently under construction. When complete, it will seat about 100 indoors and have 40 seats outdoors. There will also be a stage for live music, a retail store and an event meeting area.

North Loop BrewCo will continue to operate its Minnetonka facilities that offer growler sales and tours.

This past year has been a busy one for the brewery. Besides the name change and the new tap room/brewery they acquired American Sky Brewing, which is based in Hudson, WI, in June.



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