How clean is your beer glass?
#MNCLEANPINT is a social media awareness campaign created by Joe Falkowski at J.J. Taylor Distributing Company of MN to promote the proper cleaning of glassware at Minneasota bars and pubs. (Sorry, no taprooms)
Throughout February consumers and on-sale retailers are encouraged to share photos of their beer on social media (Twitter, Instagram, or Facebook) that has been served in proper “beer clean” glassware and tag it with #MNCleanPint and your location. At the end of the month, the establishment (excluding tap rooms) with the most mentions will win be crowned as the owners of “Cleanest Pint in Minnesota.”
MN Beer Activists is proud to support the #MNCLEANPINT educational initiative along with J.J. Taylor Distributing Company of MN, Cicerone® Certification Program, Micromatic, The Better Beer Society, MNBeer.com, and A Perfect Pint. Feel free to tag MNBeerActivists in your photos, we’ll be retweeting, regramming, and toasting consumers all month long.
The campaign for clean glassware kicks off February 3rd, at the location of 2014 Cleanest Pint in Minnesota, Northbound Smokehouse & Brewpub. The winning establishment gets a party from J.J. Taylor. Other prizes include Cicerone® training and tests, a $100 bar tab, a home kegerater kit, glassware, and lots of other prizes throughout the campaign.