Surly Nation was in full fervor until someone stopped into Surdyk's for their bottle. Consumers on the hunt for Darkness suffered sticker shock. Surdyk's was selling Darkness for roughly twice the price of other retailers such as Four Firkins, Ale Jail, and 1st Grand Liquor.

Is there a motive behind the choice to charge customers so much? Were they intentionally trying to create a backlash around the pricing of Surly's products? It is no secret that the Minnesota Licensed Beverage Assoc were not fans of recent Taproom Law that passed, allowing brewers to sell pints on site. We already saw some on-sale retailers allegedly drop Surly from their selection in retaliation. Is this the first instance of an off-sale retailer trying get even?

Of course, maybe we are just conspiratorial. It could very well be that the store is just obeying the law of supply & demand. There is a huge demand for Surly Darkness. If people are going to pay $37.00/bottle are they to blame for maximizing profits?